This guest post by Cortney Harding on Medium recently appeared on Hypebot. It poses a tough question for musicians and artists that use streaming services as a marketing and promotion tool. Is it working? Are fans discovering you and your music? Spotify insists that they’re an indie artist BFF because they are putting your music in the ears of millions of listeners at no cost to you. So I guess that means you should have lots of sales. Is it working? Spotify has yet to turn a profit despite the popularity and growth of streaming. They (and their competitors) haven’t convinced enough people to buy subscriptions to their service. Why?
What is the ‘attitude’ toward music today? How are people being moved by it? Or are they being moved? What does if anything does music mean to people and what are they willing to do because of it and for it. Courtney Harding’s take on this is a worthy read.
Youhave a successful music career you need more than great talent and blind ambition. You actually need a plan; a strategy and the resources to make it work. This information isn’t new and it’s easy to find online, yet everyday a musician calls it ‘a wrap’ on his budding career because he finally realized – after exhausting all his resources – it’s not happening. These are the folks that are holding on to myths that continue to circulate on what works in the music industry. What are some of the biggests myths? Check out the story that recently appeared on Music Think Tank.